An example of the "YuuZuu" reservation applied to an airplane company
Please imagine an airplane that has only three seats left.
The airplane company can't accept a reservation request from a party of four for the airplane.
Actually one of the customers who already booked a seat in the airplane didn't have a strong reason to depart at 8:10 a.m. That customer was just fine with any airplane departing sometime between 8:00 a.m. and 9:00 a.m.
Obviously the reservation request from the party of four can be accepted if this customer changes the reservation to the next airplane.
However, the current reservation system doesn't have a function to keep such information as customers' tolerance for departing time.
Then, naturally the group customers will make a reservation at the other competitive airplane company.
The "YuuZuu" reservation offers the "flexible reservation" to the customer who reserved 8:10 a.m. flight without any strong preference. The customer can get a discount price with this "flexible reservation" because it requires the customer to accept a change of departing time in advance.
The "picky reservation" is recommended to the group customers who want to take over the "flexible reservation". A premium price will be charged in return for this.
As a result, both the customer who gives up the seat and the group customers who take over the seat can get a benefit, while the airplane company can reduce vacant seats.